Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer satisfaction"
~subject:"Firmenimage"
~subject:"Personality psychology"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Firmenimage
Personality psychology
Markenimage
11,133
Brand image
10,880
Markenführung
7,143
Brand management
7,139
Konsumentenverhalten
6,701
Consumer behaviour
6,700
Brand
3,353
Markenartikel
3,331
Relationship marketing
1,906
Beziehungsmarketing
1,905
Social Web
1,009
Social web
1,009
Werbewirkung
1,001
Advertising effects
998
Online-Marketing
926
Internet marketing
916
Designation of origin
892
Herkunftsbezeichnung
892
Tourism marketing
762
Tourismusmarketing
762
Kundenzufriedenheit
676
Marketingmanagement
618
Destination management
617
Destinationsmanagement
617
Marketing management
616
Corporate reputation
516
Brand loyalty
504
Deutschland
484
Holiday behaviour
474
Urlaubsverhalten
474
Germany
467
Advertising
454
Werbung
453
Markentreue
437
Viral marketing
434
Virales Marketing
434
Persönlichkeitspsychologie
431
more ...
less ...
Online availability
All
Undetermined
817
Free
230
Type of publication
All
Article
1,393
Book / Working Paper
157
Type of publication (narrower categories)
All
Article in journal
1,317
Aufsatz in Zeitschrift
1,317
Aufsatz im Buch
73
Book section
73
Hochschulschrift
34
Thesis
27
Graue Literatur
18
Non-commercial literature
18
Case study
14
Fallstudie
14
Arbeitspapier
13
Conference paper
13
Konferenzbeitrag
13
Working Paper
13
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
6
Fallstudiensammlung
4
Reprint
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Festschrift
1
Guidebook
1
Konferenzschrift
1
Mikroform
1
Ratgeber
1
more ...
less ...
Language
All
English
1,475
German
71
French
3
Swedish
1
Author
All
Han, Heesup
14
Foroudi, Pantea
10
Huber, Frank
10
Melewar, T. C.
10
Bang, Nguyen
9
Yu, Jongsik
7
Gil Saura, Irene
6
Iglesias, Oriol
6
Japutra, Arnold
6
Loureiro, Sandra Maria Correia
6
Becker, Kip
5
Chua, Bee-Lia
5
Dennis, Charles
5
Foroudi, Mohammad Mahdi
5
Guzman, Francisco
5
Kim, Jinkyung Jenny
5
Tomczak, Torsten
5
Usman, Osly
5
Van Hoye, Greet
5
Wong, IpKin Anthony
5
Ahn, Jiseon
4
Bauer, Hans H.
4
Chahal, Hardeep
4
Civelek, Mustafa Emre
4
Ekinci, Yuksel
4
Hwang, Jinsoo
4
Hyun, Sunghyup Sean
4
Khan, Imran
4
Kumar, Vikas
4
Leckie, Civilai
4
Lee, Jung Wan
4
Liu, Chih-Hsing
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Vera, Jorge
4
Vollhardt, Kai
4
Wiedmann, Klaus-Peter
4
Abimbola, Temi
3
Aslam, Wajeeha
3
Assaker, Guy
3
more ...
less ...
Institution
All
IGI Global
2
Ernst-Moritz-Arndt-Universität Greifswald
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
Springer Fachmedien Wiesbaden
1
Universität Mannheim
1
Westfälische Wilhelms-Universität Münster
1
more ...
less ...
Published in...
All
Journal of business research : JBR
81
Journal of retailing and consumer services
51
The journal of brand management : an international journal
51
The journal of product & brand management
36
International journal of hospitality management
27
Journal of travel and tourism marketing
26
Psychology & marketing
24
Asia Pacific journal of marketing and logistics
17
Journal of hospitality marketing & management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Journal of business ethics : JOBE
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of strategic marketing
13
Tourism management : research, policies, practice
13
Corporate reputation review : an international journal
11
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International marketing review
11
Marketing intelligence & planning
11
The journal of consumer marketing
11
Journal of Islamic marketing
10
Journal of destination marketing & management
10
Pakistan journal of commerce and social sciences
10
Cogent business & management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing management : MM
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Journal of vacation marketing
8
European journal of marketing
7
Global business review
7
International journal of internet marketing and advertising : IJIMA
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of fashion marketing and management
7
Journal of global marketing
7
Journal of marketing for higher education
7
Marketing letters : a journal of research in marketing
7
The journal of services marketing
7
more ...
less ...
Source
All
ECONIS (ZBW)
1,550
Showing
1
-
10
of
1,550
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515362
Saved in:
2
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013429717
Saved in:
3
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
Saved in:
4
Werbung als Verhaltensvorbild für Mitarbeiter : eine empirische Untersuchung am Beispiel UBS
Henkel, Sven
-
2008
Persistent link: https://www.econbiz.de/10003754613
Saved in:
5
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
Saved in:
6
Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
Saved in:
7
Brands as symbolic resources for the construction of identity
Elliott, Richard
;
Wattanasuwan, Kritsadarat
-
2009
Persistent link: https://www.econbiz.de/10003784514
Saved in:
8
When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
Saved in:
9
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
10
Soziales Engagement von Unternehmen : Wirkungsprozesse, Erfolgsdeterminanten und Konsequenzen für den Markenwert
Matthes, Isabel
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003788280
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
