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~subject:"Customer satisfaction"
~subject:"Firmenimage"
~type_genre:"Bibliography included"
~type_genre:"Case study"
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Customer satisfaction
Firmenimage
Markenimage
120
Brand image
113
Brand management
39
Markenführung
39
Deutschland
30
Germany
30
Consumer behaviour
20
Konsumentenverhalten
20
Markenpolitik
16
Theorie
15
Theory
15
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14
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12
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11
Marketingmanagement
11
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10
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7
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Sportmarketing
6
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6
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5
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5
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5
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5
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5
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5
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5
Automotive industry
4
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4
Football
4
Fußball
4
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4
Internationales Marketing
4
Kfz-Industrie
4
Luxury goods
4
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4
Markentreue
4
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Book / Working Paper
8
Article
5
Type of publication (narrower categories)
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Bibliography included
Case study
Article in journal
932
Aufsatz in Zeitschrift
932
Aufsatz im Buch
52
Book section
52
Hochschulschrift
22
Thesis
19
Graue Literatur
16
Non-commercial literature
16
Fallstudie
13
Arbeitspapier
12
Working Paper
12
Collection of articles of several authors
8
Sammelwerk
8
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7
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7
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6
Fallstudiensammlung
4
Reprint
2
Bibliografie enthalten
1
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1
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1
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1
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1
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English
8
German
5
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Meffert, Heribert
2
Buckingham, Ian P.
1
Burmann, Christoph
1
Espejel, Joel
1
Fandos, Carmina
1
Flavián Blanco, Carlos
1
Flüchter-Zähringer, Gesa Aletta
1
Henkel, Sven
1
Huang, Chu-hsin
1
Keller, Kevin Lane
1
Koers, Martin
1
Lurati, Francesco
1
Mariconada, Simone
1
Schnellbach, S.
1
Segreto, Luciano
1
Serwene, S.
1
Sierra Garcia, M.
1
Taylor, Kevin
1
Tran, Thi Ngoc Lien
1
Veasna, Sou
1
Wu, Wann-Yih
1
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Ernst-Moritz-Arndt-Universität Greifswald
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Published in...
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Meffert-Marketing-Edition
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Journal of food products marketing
1
Managing business risk : a practical guide to protecting your business
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
13
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1
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1
Werbung als Verhaltensvorbild für Mitarbeiter : eine empirische Untersuchung am Beispiel UBS
Henkel, Sven
-
2008
Persistent link: https://www.econbiz.de/10003754613
Saved in:
2
Brand engagement : how employees make or break brands
Buckingham, Ian P.
-
2008
Persistent link: https://www.econbiz.de/10003513402
Saved in:
3
Keeping your reputation safe from risk
Taylor, Kevin
- In:
Managing business risk : a practical guide to …
,
(pp. 104-109)
.
2007
Persistent link: https://www.econbiz.de/10003513716
Saved in:
4
Abercrombie & Fitch : vom Campingladen zum erfolreichen "global seller" ; eine Internationalisierungsstrategie
Schnellbach, S.
;
Serwene, S.
;
Sierra Garcia, M.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 47-61)
.
2013
Persistent link: https://www.econbiz.de/10010126696
Saved in:
5
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Segreto, Luciano
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009518404
Saved in:
6
The influence of consumer degree of knowledge on consumer behavior : the case of Spanish olive oil
Espejel, Joel
;
Fandos, Carmina
;
Flavián Blanco, Carlos
- In:
Journal of food products marketing
15
(
2009
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10003831199
Saved in:
7
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
8
Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
Saved in:
9
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001639661
Saved in:
10
Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
-
1998
Persistent link: https://www.econbiz.de/10001355524
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