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~subject:"Customer satisfaction"
~subject:"Marketingmanagement"
~subject:"Tourism marketing"
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Tourism management : research, policies, practice
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Journal of destination marketing & management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of vacation marketing
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Cogent business & management
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International journal of hospitality management
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European journal of marketing : EJM
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Journal of strategic marketing
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Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515362
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2
Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013429717
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3
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
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4
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
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5
Szenen-Marketing und Produkt-Positionierung : ein Ansatz zur Zielgruppenfragmentierung
Nöthel, Till
-
1999
Persistent link: https://www.econbiz.de/10000998184
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6
Vertikaler Markenschutz als Problem der Markenartikelindustrie : der Schutz des Markenartikels vor rufschädigenden Kommunikationsmassnahmen des Einzelhandels als Gegenstand werbewi...
Schröder, Hendrik
-
1990
Persistent link: https://www.econbiz.de/10000788963
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7
Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.
;
Kalwani, Manohar U.
;
Morrison, Donald G.
-
1988
-
Rev
Persistent link: https://www.econbiz.de/10000767789
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8
Die Entwicklung einer vertikalen Marketingstrategie aus Imagedaten
Franke, Nikolaus
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
4
,
pp. 373-394
Persistent link: https://www.econbiz.de/10001363762
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9
Brand equity and the marketing mix : creating customer value
Sood, Sanjay
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000925818
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10
Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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