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Innovative brand experience's influence on brand equity and brand satisfaction
Lin, Yi Hsin - In: Journal of business research : JBR 68 (2015) 11, pp. 2254-2259
Persistent link: https://www.econbiz.de/10011389317
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The role of satisfaction in alumni perceptions and supportive behaviors
Stephenson, Amber L.; Yerger, David B. - In: Services marketing quarterly 36 (2015) 4, pp. 299-316
Persistent link: https://www.econbiz.de/10011398026
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Effects of inbound marketing communications on HEIs' brand equity : the mediating role of the student's decision-making process. An exploratory research
Royo-Vela, Marcelo; Hünermund, Ute - In: Journal of marketing for higher education 26 (2016) 2, pp. 143-167
Persistent link: https://www.econbiz.de/10011618645
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The role of customer brand engagement and brand experience in online banking
Khan, Imran; Rahman, Zillur; Fatma, Mobin - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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The impact of web design on brand perception an example : the multi-utility brand IKB
Griessner, Barbara - In: Conference proceedings trends in business communication 2016, (pp. 125-132). 2017
Persistent link: https://www.econbiz.de/10011620164
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Linking online niche sales to offline brand conditions
Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
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Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 51 (2017) 1, pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
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Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
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The effect of brand equity on customer satisfaction : an empirical study based on David Aaker's brand equity model
Tanveer, Zoyia; Lodhi, Rab Nawaz - In: The IUP journal of brand management : IJBRM 13 (2016) 3, pp. 43-54
Persistent link: https://www.econbiz.de/10011627192
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Examining how country image influences destination image in a behavioral intentions model : the cases of Lloret de Mar (Spain) and Cancun (Mexico)
Palau i Saumell, Ramon; Coll, Santiago Forgas; … - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 949-965
Persistent link: https://www.econbiz.de/10011627370