Narrow search
Showing 1 - 10 of 10,570
Cover Image
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj; Vasavada, Maurvi; Sharma, Mahendra - In: International journal of electronic marketing and … 14 (2023) 2, pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Cover Image
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Cover Image
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima; Sharma, Vinay Kumar; Amawate, Vibhas - In: Journal of strategic marketing 29 (2021) 4, pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Cover Image
Attitudes towards cause-related marketing : determinants of satisfaction and loyalty
Galan-Ladero, M. Mercedes; Galera-Casquet, Clementina; … - In: International review on public and non-profit marketing 10 (2013) 3, pp. 253-269
Persistent link: https://www.econbiz.de/10010193207
Cover Image
Cause-related marketing in online environment : the role of brand-cause fit, perceived value, and trust
Silva, Susana C.; Duarte, Paulo; Machado, Joana César; … - In: International review on public and non-profit marketing 17 (2020) 2, pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
Cover Image
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo - In: Marketing : ZFP ; journal of research and management 45 (2023) 3, pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Cover Image
Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets
Le Thanh Tiep; Tiwari, Aviral Kumar; Behl, Abhishek; … - In: Management decision 60 (2022) 10, pp. 2642-2668
Persistent link: https://www.econbiz.de/10013389346
Cover Image
Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context
Thomas, Sujo; Suggala, Susmita; Agarwal, Dhruv - In: International journal of business competition and … 8 (2022) 1/2, pp. 26-47
Persistent link: https://www.econbiz.de/10014234352
Cover Image
Meta-analytic review of online purchase intention : conceptualising the study variables
Ghosh, Munmun - In: Cogent business & management 11 (2024) 1, pp. 1-35
This meta-analytic review conceptualises and synthesises the study factors related to this phenomenon to effectively comprehend online purchasing intention. This study's "online purchase intention" concerns consumers' propensity or likelihood to purchase via online channels. This review develops...
Persistent link: https://www.econbiz.de/10014535297
Cover Image
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić; Sotgiu, Francesca; Valck, Kristine de - In: Journal of marketing research : JMR 53 (2016) 3, pp. 297-318
Persistent link: https://www.econbiz.de/10011502903