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Shah, Suraj; Vasavada, Maurvi; Sharma, Mahendra - In: International journal of electronic marketing and … 14 (2023) 2, pp. 139-155

Persistent link: https://www.econbiz.de/10014310002

A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising

Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18

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CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity

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Attitudes towards cause-related marketing : determinants of satisfaction and loyalty

Galan-Ladero, M. Mercedes; Galera-Casquet, Clementina; … - In: International review on public and non-profit marketing 10 (2013) 3, pp. 253-269

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Silva, Susana C.; Duarte, Paulo; Machado, Joana César; … - In: International review on public and non-profit marketing 17 (2020) 2, pp. 135-157

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Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...

Schreiner, Timo - In: Marketing : ZFP ; journal of research and management 45 (2023) 3, pp. 53-74

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Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets

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Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context

Thomas, Sujo; Suggala, Susmita; Agarwal, Dhruv - In: International journal of business competition and … 8 (2022) 1/2, pp. 26-47

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Meta-analytic review of online purchase intention : conceptualising the study variables

Ghosh, Munmun - In: Cogent business & management 11 (2024) 1, pp. 1-35

This meta-analytic review conceptualises and synthesises the study factors related to this phenomenon to effectively comprehend online purchasing intention. This study's "online purchase intention" concerns consumers' propensity or likelihood to purchase via online channels. This review develops...

Persistent link: https://www.econbiz.de/10014535297

The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors

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