Purpose – The study of the relationships established between firms and their suppliers is of great interest at the present time, not only among academics but also among practitioners in business. But, although many works analyze this temporal orientation, fewer analyze the effect of company...

Purpose – Taking the Spanish agro‐food sector as reference, the current work seeks to examine the moderating effect of the type of input exchanged; specifically, to analyze the potential differences in temporal orientation of the relationships established between companies and suppliers of...