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Customer satisfaction
Consumer behaviour
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India
7
Relationship marketing
7
Beziehungsmarketing
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Konsumentenverhalten
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Indien
4
Dienstleistungsqualität
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Dienstleistungssektor
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Behavioral intentions
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Cross-buying
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Market segmentation
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Marktsegmentierung
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Personal banking
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Privatkundengeschäft
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Satisfaction
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Telecommunications
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Affordability
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Base of the pyramid
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Business studies
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Consumption theory
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Customer experience
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Customer service
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Customer services quality
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Customer value
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Shainesh, G.
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Jiménez, Fernando R.
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Komor, Marcin
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Krishnamurthy, Anup
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Mahadevan, Dhrithi
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Praxmarer-Carus, Sandra
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AMS review : official publication of the Academy of Marketing Science
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Journal of international marketing
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The journal of services marketing
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ECONIS (ZBW)
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Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange
Schumann, Jan Hendrik
;
Wangenheim, Florian von
; …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 62-80
Persistent link: https://www.econbiz.de/10008657427
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2
Snubbing the old to embrace the new: the impact of cross-buying on the usage of existing services
Krishnamurthy, Anup
;
Shainesh, G.
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 662-675
Persistent link: https://www.econbiz.de/10011801652
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3
Conceptualizing customer experience in multi-actor platforms
Mahadevan, Dhrithi
;
Shainesh, G.
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10014584112
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