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Consumer Response to Aesthetic Mass Customization
Mugge, Ruth; Brunel, Frederic F.; Schoormans, Jan - 2020
Although recent research has explored consumers’ reactions towards mass customization (MC) in general, these studies have considered aesthetic and functional MC as one and the same. In the present article, we focus specifically on consumer response to aesthetic MC because there are some unique...
Persistent link: https://www.econbiz.de/10014039993
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The Customer Centric Enterprise : Advances in Mass Customization and Personalization
Tseng, Mitchell M. - 2003
Companies are being forced to react to the growing individualization of demand. At the same time, cost management … centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies … management, customer behavior, as well as marketing …
Persistent link: https://www.econbiz.de/10013518664
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What can satisfy customers in servitization? : service or goods innovation
Xiao, Xiaohong; Zhou, Chengxu; Mao, Hongyi - In: The journal of business & industrial marketing 38 (2023) 10, pp. 2030-2046
Persistent link: https://www.econbiz.de/10014471880
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Mass customization for financial services : an empirical study of adoption and usage behavior
Koch, Stefan; Inanc, Duygu - In: The journal of services marketing 29 (2015) 3, pp. 235-243
Persistent link: https://www.econbiz.de/10011308996
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Operational coordination and mass customization capability : the double-edged sword effect of customer need diversity
Sheng, Hongyan; Feng, Taiwen; Chen, Lucheng; Chu, Dianhui - In: The international journal of logistics management 33 (2022) 1, pp. 289-310
Persistent link: https://www.econbiz.de/10013164421
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Enhancing consumer value of the co-design experience in mass customization
Turner, Frances; Merle, Aurélie; Gotteland, David - In: Journal of business research : JBR 117 (2020), pp. 473-483
Persistent link: https://www.econbiz.de/10012287167
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An online community-based dynamic customisation model : the trade-off between customer satisfaction and enterprise profit
Wang, Yu; Wu, Jiacong; Lin, Li; Shafiee, Sara - In: International journal of production research 59 (2021) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10012425087
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Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna - 2022
Persistent link: https://www.econbiz.de/10013349235
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Service Excellence als Impulsgeber : Strategien — Management — Innovationen — Branchen
Gouthier, Matthias H. J.; Coenen, Christian; Schulze, … - 2007
Kundenkontaktpersonals -- Service Excellence durch Prosocial Service Performance -- Strokeorientiertes Management in … Controlling -- Customers-at-Risk Management -- Zur Unzulänglichkeit des operativen Managementfokus im Beschwerdemanagement …Steigende Ansprüche und Wünsche der Kunden sowie ein intensiver Wettbewerb im Dienstleistungssektor sind Gründe für …
Persistent link: https://www.econbiz.de/10014014359
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The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands
Yoo, Jungmin; Park, Minjung - In: Journal of business research : JBR 69 (2016) 12, pp. 5775-5784
Persistent link: https://www.econbiz.de/10011597505