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Die Zufriedenheit mit dem Studium der Betriebswirtschaftslehre an der Technischen Universität Dresden
Festge, Fabian; Meyer, Matthias; Schwaiger, Manfred - 2005
Persistent link: https://www.econbiz.de/10003359383
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Analyse der Fanzufriedenheit im Profifußball : Entwicklung und Validierung eines Messinstruments
Sarstedt, Marko; Schwaiger, Manfred; Schwarzer, Philipp - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 7, pp. 334-339
Persistent link: https://www.econbiz.de/10003861297
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Treiber der Fußballfanzufriedenheit : eine kausalanalytische Untersuchung
Schwaiger, Manfred; Sarstedt, Marko - In: Ganzheitliche Unternehmensführung in dynamischen …, (pp. 491-514). 2009
Persistent link: https://www.econbiz.de/10003884312
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Do we fully understand the critical success factors of customer satisfaction with industrial goods? : extending Festge and Schwaiger's model to account for unobserved heterogeneity
Sarstedt, Marko; Schwaiger, Manfred; Ringle, Christian M. - In: Journal of business market management : jbm 3 (2009) 3, pp. 185-206
Persistent link: https://www.econbiz.de/10003893703
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The drivers of customer satisfaction with industrial goods: an international study
Festge, Fabian; Schwaiger, Manfred - In: Cross-cultural buyer behavior, (pp. 179-207). 2007
Persistent link: https://www.econbiz.de/10003478331
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On the value relevance of customer satisfaction : multiple drivers and multiple markets
Raithel, Sascha; Sarstedt, Marko; Scharf, Sebastian M. - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 509-525
Persistent link: https://www.econbiz.de/10009566399
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What's important for relationship management? : the mediating roles of relational trust and satisfaction for loyalty of cooperative banks' customers
Damberg, Svenja; Schwaiger, Manfred; Ringle, Christian M. - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 3-18
Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction...
Persistent link: https://www.econbiz.de/10013163655
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Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? - Extending Festge and Schwaiger's Model to Account for Unobserved Heterogeneity
Sarstedt, Marko; Schwaiger, Manfred; Ringle, Christian M. - 2014
This paper extends Festge and Schwaiger’s (2007) model of customer satisfaction with industrial goods by accounting for unobserved heterogeneity. The application of a novel response-based segmentation approach in partial least squares path modeling (PLS-PM) - the finite mixture partial least...
Persistent link: https://www.econbiz.de/10014149556
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What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers
Damberg, Svenja; Schwaiger, Manfred; Ringle, Christian M. - In: Journal of Marketing Analytics 10 (2021) 1, pp. 3-18
Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction...
Persistent link: https://www.econbiz.de/10014501633