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Improving marketing : operations cross-functional relationships
Piercy, Niall - In: Journal of strategic marketing 18 (2010) 4, pp. 337-356
Persistent link: https://www.econbiz.de/10008650953
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Positive management of marketing-operations relationship : the case of an internet retail SME
Piercy, Niall - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 551-570
Persistent link: https://www.econbiz.de/10003874167
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Online service quality : content and process of analysis
Piercy, Niall - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 747-785
Persistent link: https://www.econbiz.de/10010375796
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Online service failure and propensity to suspend offline consumption
Piercy, Niall; Archer-Brown, Chris - In: The service industries journal 34 (2014) 8, pp. 659-676
Persistent link: https://www.econbiz.de/10010385543