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~subject:"Customer satisfaction"
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Emotionale Werbung
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Customer satisfaction
Werbung
13,739
Emotion
10,413
Advertising
10,323
Konsumentenverhalten
6,280
Consumer behaviour
6,262
Werbewirkung
4,273
Advertising effects
4,198
Theorie
2,551
Theory
2,491
Online-Marketing
2,004
Internet marketing
1,998
Wirtschaftspsychologie
1,904
Economic psychology
1,657
USA
1,449
Markenführung
1,396
Brand management
1,391
advertising
1,372
Deutschland
1,337
United States
1,293
Werbepsychologie
1,175
Kognition
1,132
Cognition
1,128
Experiment
1,070
Marketing
1,055
Psychology of advertising
1,054
Persönlichkeitspsychologie
1,000
Personality psychology
993
Relationship marketing
948
Beziehungsmarketing
944
Social Web
939
Social web
938
Markenimage
919
Brand image
894
Germany
879
Intelligenz
852
Intelligence
830
Kundenzufriedenheit
823
Marketingmanagement
780
Markenartikel
771
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734
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803
German
20
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Han, Heesup
9
Barnes, Donald C.
6
Prayag, Girish
6
Vázquez Casielles, Rodolfo
6
Hosany, Sameer
5
Ladhari, Riadh
5
Medler-Liraz, Hana
5
Vinh Van Thai
5
Chebat, Jean-Charles
4
Hanks, Lydia
4
Hyun, Sunghyup Sean
4
Lee, Choong-Ki
4
Mattila, Anna S.
4
Miao, Li
4
Surachartkumtonkun, Jiraporn
4
Svensson, Göran
4
Alrawadieh, Zaid
3
Amin, Muslim
3
Bagozzi, Richard P.
3
Baloglu, Seyhmus
3
Bilgihan, Anil
3
Busser, James
3
Cai, Ruiying
3
Calvo-Porral, Cristina
3
Cervera-Taulet, Amparo
3
Chi, Nai-Wen
3
Cobanoglu, Cihan
3
Du, Jiangang
3
Fan, Xiucheng
3
Folse, Judith Anne Garretson
3
Frese, Michael
3
Giardini, Angelo
3
Gremler, Dwayne D.
3
Guchait, Priyanko
3
Gustafsson, Anders
3
Ha Nam Khanh Giao
3
Herter, Márcia Maurer
3
Huan, Tzung-cheng
3
Hussein, Ananda Sabil
3
Jang, Soocheong
3
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Eric Cuvillier <Firma>
1
European Society for Opinion and Marketing Research
1
Marketing Research Congress <44, 1991, Luxembourg>
1
Technische Universität Dresden
1
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International journal of hospitality management
51
Journal of business research : JBR
29
Journal of retailing and consumer services
23
Journal of travel and tourism marketing
20
Journal of hospitality marketing & management
19
The journal of services marketing
19
Tourism management perspectives : TMP
14
International journal of contemporary hospitality management
13
Tourism management : research, policies, practice
13
Psychology & marketing
12
The service industries journal
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Service business
9
European journal of marketing : EJM
8
Journal of service theory and practice : JSTP
8
Services marketing quarterly
8
Journal of service research : JSR
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Journal of Asian finance, economics and business : JAFEB
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of the Academy of Marketing Science
6
Asia Pacific journal of marketing and logistics
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Journal of air transport management
5
Journal of marketing management : MM
5
Journal of service management
5
Managing service quality : MSQ ; an international journal
5
Marketing letters : a journal of research in marketing
5
Nepalese journal of economics : a publication of Uniglobe College
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
European journal of marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of quality and service sciences
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of services and operations management
4
Journal of business ethics : JOBE
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of international trade & commerce
4
Journal of management : JOM
4
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ECONIS (ZBW)
822
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1
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1
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1
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
2
The influence of life satisfaction on nostalgic
advertising
and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
3
Identification of the four-factor structure of customers' perceived fairness
Lee, Kyootai
;
Joshi, Kailash
;
Kim, Young Kyun
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10009270762
Saved in:
4
Overwhelming alternatives
Brasel, S. Adam
-
2004
Persistent link: https://www.econbiz.de/10003566682
Saved in:
5
Customer acquisition, retention, and service access quality : optimal
advertising
, capacity level, and capacity allocation
Afèche, Philipp
;
Araghi, Mojtaba
;
Baron, Opher
- In:
Manufacturing & service operations management : M & SOM
19
(
2017
)
4
,
pp. 674-691
Persistent link: https://www.econbiz.de/10011770629
Saved in:
6
Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 685-687
Persistent link: https://www.econbiz.de/10011951147
Saved in:
7
Investigating the impact of
advertising
on customers’ behavioral intentions : a case of agriculture bank
Mandan, Momeni
;
Hossein, Safarzadeh
;
Furuzandeh, Askary
- In:
Business and Economic Research : BER
3
(
2013
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009779806
Saved in:
8
Transition economy and market factors : the influence of
advertising
on customer satisfaction in Serbia
Bakator, Mihalj
;
Dalić, Nataša
;
Petrović, Nikola
; …
- In:
Economic research
32
(
2019
)
1,3
,
pp. 2293-2309
Persistent link: https://www.econbiz.de/10012584248
Saved in:
9
Moving forward : the role of marketing in fostering public transport usage
Gijsenberg, Maarten J.
;
Verhoef, Peter C.
- In:
Journal of public policy & marketing
38
(
2019
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012534249
Saved in:
10
The impact of deceptive
advertising
of skin-whitening creams on undergraduate female students
Mumtaz, Faiza
- In:
Perspectives of innovations, economics and business : PIEB
19
(
2019
)
2
,
pp. 141-
Persistent link: https://www.econbiz.de/10012098567
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