Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition
John H. Roberts
| Year of publication: |
September-October 2018
|
|---|---|
| Authors: | Roberts, John H. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 5, p. 685-687
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| Subject: | randomized control trials | field experiments | customer satisfaction | resource allocation | advertising | inventory management | Wettbewerb | Competition | Werbung | Advertising | Kontrolle | Control | Feldforschung | Field research | Kundenzufriedenheit | Customer satisfaction | Bestandsmanagement | Inventory management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2018.1130 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951147