Similar Search Results

Factors affecting relationship marketing in creating customer loyalty in the hospital services business

Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108

Persistent link: https://www.econbiz.de/10012106926

Total market orientation, customer value, and market performance from a dual perspective

Tournois, Laurent - In: The journal of applied business research 29 (2013) 4, pp. 1157-1173

Persistent link: https://www.econbiz.de/10009777592

Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India

Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 83-109

The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey...

Persistent link: https://www.econbiz.de/10014534670

Evaluating service quality and service value in manufacturer-distributor settings : a systems approach

Kivijärvi, Hannu; Virta, Aleksi - In: Journal of business-to-business marketing 28 (2021) 1, pp. 21-46

Persistent link: https://www.econbiz.de/10012584484

Measuring customer value in commercial experiences

Eriksson, Maria; Bäckström, Ingela; Ingelsson, Pernilla; … - In: Total quality management & business excellence : an … 29 (2018) 6, pp. 618-632

Persistent link: https://www.econbiz.de/10011854111

Enhancing financial performance : the power of customer metrics

Kumar, V.; Umashankar, Nita - In: Handbook of marketing and finance, (pp. 9-42). 2012

Persistent link: https://www.econbiz.de/10009552536

Organizational strategies for filling the customer can-do/must-do gap

Ford, Robert C.; McColl-Kennedy, Janet R. - In: Business horizons 58 (2015) 4, pp. 459-468

Persistent link: https://www.econbiz.de/10011300878

Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship

Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183

Persistent link: https://www.econbiz.de/10011524066

An integrated model of corporate brand experience and customer value co-creation behaviour

Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158

Persistent link: https://www.econbiz.de/10011552612

The role of consumer confidence in creating customer loyalty

Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354

Persistent link: https://www.econbiz.de/10010393226

1
2
3
4
5
6
7
8
9
10
Next
Last