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Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian; Woratschek, Herbert - In: Journal of retailing and consumer services 35 (2017), pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian; Woratschek, Herbert - In: The journal of brand management : an international journal 24 (2017) 3, pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
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Identifikation von Servicelücken bei Dienstleistungsunternehmen : die Anwendung des ISL-Ansatzes am Beispiel einer multifunktionalen Sportanlage
Woratschek, Herbert; Horbel, Chris; Popp, Bastian - In: Service Excellence als Impulsgeber : Strategien - …, (pp. 287-303). 2007
Persistent link: https://www.econbiz.de/10003595993
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Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert; Horbel, Chris; Popp, Bastian - In: The service industries journal 40 (2020) 11/12, pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
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How do customers meet their needs in in-store and online fashion shopping? : a comparative study based on the jobs-to-be-done theory
Kullak, Franziska S.; Baier, Daniel; Woratschek, Herbert - In: Journal of retailing and consumer services 71 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014265655