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Traditional restaurant managers' use of sensory marketing to maintain customer satisfaction : findings from PLS-SEM and fsQCA

Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent business & management 10 (2023) 1, pp. 1-22

research is needed to determine how sensory cues can be used in marketing strategies. By applying five sensory marketing to … ultimately lead to customer satisfaction based on sensory marketing that can serve as guidelines for restaurant managers. The … guidance to scholars and managers interested in improving satisfaction in traditional restaurants through sensory marketing …

Persistent link: https://www.econbiz.de/10014477188

Consumer confusion : eine experimentelle Untersuchung zu den Ursachen, Einflussfaktoren und Konsequenzen

Künstner, Dan - 2011

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Alter als Moderator im Nachbeschwerdeverhalten

Roschk, Holger; Müller, Jana - 2009

Um langfristige Kundenbeziehungen zu etablieren sind Unternehmen vor allem in der kritischen Situation einer Beschwerde stets darauf bedacht die individuellen Wünsche und Bedürfnisse ihrer Kunden zu erkennen und zu befriedigen. Da nicht davon ausgegangen werden kann, dass Menschen...

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Determinants of consumer behaviour in novice markets : the case of wine

Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 1, pp. 110-126

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The impact of servicescape cues on consumer prepurchase authenticity assessment and patronage intentions to ethnic restaurants

Wang, Chen-Ya; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 3, pp. 346-372

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The discourse of "respect for customers"

Daskou, Sofia; Konstas, Despina D. - In: International journal of economics and business research 6 (2013) 4, pp. 400-410

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Can healthcare servicescape affect customer's attitude? : a study of the mediating role of image congruence and moderating role of customer's prior experience

Sreejesh, S.; Sahoo, Debjani; Mitra, Amarnath - In: Asia-Pacific journal of business administration 8 (2016) 2, pp. 106-126

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Pre- and post-purchase stage in impulse buying : the role of mood and satisfaction

Ozer, Leyla; Gultekin, Beyza - In: Journal of retailing and consumer services 22 (2015), pp. 71-76

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Effects of marketing ethics on consumer satisfaction in tourism industry

Xu, Anxin; Shieh, Chich-jen - In: Acta oeconomica : periodical of the Hungarian Academy … 64 (2014), pp. 243-255

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Identifying customer satisfaction estimators using review mining

Suzuki, Takayuki; Gemba, Kiminori; Aoyama, Atsushi - In: International journal of technology marketing : IJTMkt 9 (2014) 2, pp. 187-210

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