Purpose – The purpose of this paper is to propose a classification for customer participation (CP) in services. Furthermore, it develops research propositions examining the moderating role of the proposed classification on the link between the magnitude of CP and service outcomes....

Knowledge redundancy is a powerful concept in understanding supply chain performance including supply chain value creation and competitive advantage. This paper argues that knowledge redundancy is not about “redundancy” that might suggest a waste or duplication of knowledge. In contrast,...