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Customer and brand loyalty research : two separate fields?
Krause, Jens; Zütphen, Tim - In: From customer retention to a holistic stakeholder …, (pp. 147-161). 2008
Persistent link: https://www.econbiz.de/10003641836
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Managing channel quality : the consequential impacts of the grey market
Huang, Jen-hung; Lee, Bruce C. Y.; Hsiao, Chih-tung - In: Total quality management & business excellence : an … 19 (2008) 11/12, pp. 1235-1247
Persistent link: https://www.econbiz.de/10003807727
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The safety of objects: materialism, existential insecurity, and brand connection
Rindfleisch, Aric; Burroughs, James E.; Wong, Nancy - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10003860903
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Attitudes as a basis for brand relationships : the roles of elaboration, metacognition, and bias correction
Wegener, Duane T.; Sawicki, Vanessa; Petty, Richard E. - In: Handbook of brand relationships, (pp. 283-304). 2009
Persistent link: https://www.econbiz.de/10003915624
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Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 358-375). 2009
Persistent link: https://www.econbiz.de/10003915640
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"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment
Sung, Yongjun; Choi, Sejung Marina - In: Psychology & marketing 27 (2010) 11, pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325
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The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty
Yang, Defeng; Wang, Xinxin - In: Frontiers of business research in China : selected … 4 (2010) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10003953822
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Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel; Bagozzi, Richard P. - 2007
Persistent link: https://www.econbiz.de/10003530374
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Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel; Fournier, Susan - 2007
Persistent link: https://www.econbiz.de/10003530381
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Traveling the paths to brand loyalty
Ahluwalia, Rohini; Kaikati, Andrew M. - In: Brands and brand management : contemporary research …, (pp. 63-90). 2010
Persistent link: https://www.econbiz.de/10003941303