Simintiras, Antonis; Diamantopoulos, Adamantios; … - In: European Journal of Marketing 31 (1997) 11/12, pp. 857-872
While the customer satisfaction/dissatisfaction literature is extensive and continually expanding, there has been little focus on pre‐purchase satisfaction of first‐time buyers and its likely impact on buying behaviour. Applies a field‐based approach to examine and assess the nature of...