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Die Kundenzufriedenheit in einer Non-Profit-Organisation messen
Troesch-Jacot, Mireille - In: Customer Relationship Management : neue …, (pp. 365-379). 2008
Persistent link: https://www.econbiz.de/10003644548
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The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal
García, Marta Rey; González, Luis Ignacio Álvarez; … - In: International review on public and non-profit marketing 10 (2013) 2, pp. 87-102
Persistent link: https://www.econbiz.de/10009761507
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Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza - In: Journal of nonprofit & public sector marketing 26 (2014) 2, pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
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The role of perceived market orientation in the higher education sector
Casidy, Riza - In: Australasian marketing journal 22 (2014) 2, pp. 155-163
Persistent link: https://www.econbiz.de/10010400503
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Customer satisfaction as a marketing concept in higher education
Andrlic, Berislav; Budic, Hrvoje; Pismis, Vjekoslav - In: Analele ştiinţifice ale Univerşităţii Alexandru … 60 (2013) 1, pp. 21-30
Persistent link: https://www.econbiz.de/10010390508
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Zum Stand der Kundenzufriedenheitsforschung in österreichischen Nonprofit-Organisationen : ausgewählte Ergebnisse aus dem Gesundheits- und Pflegebereich
Klausegger, Claudia; Scharitzer, Dieter - In: Tendenzen im Dienstleistungsmarketing : vom Marketing …, (pp. 25-49). 2003
Persistent link: https://www.econbiz.de/10001888143
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Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross; Teheri, Babak; MacIntosh, Robert; … - In: Nonprofit and voluntary sector quarterly 45 (2016) 6, pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
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Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen; Sargeant, Adrian; Carpenter, Kathryn - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 5, pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
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Integrierte Kommunikation in der öffentlichen Verwaltung
Henkel, Stefanie; Schedler, Kuno - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 1, pp. 43-47
Persistent link: https://www.econbiz.de/10003647068
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Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio; Eberle, Luciene; Bebber, Suélen - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10011304645