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Fair play : perceived fairness in crowdsourcing competitions and the customer relationship-related consequences

Faullant, Rita; Füller, Johann; Hutter, Katja - In: Management decision : MD 55 (2017) 9, pp. 1924-1941

Persistent link: https://www.econbiz.de/10011779004

Customer satisfaction with alpine ski areas : the moderating effects of personal, situational, and product factors

Matzler, Kurt; Füller, Johann; Renzl, Birgit; Herting, … - In: Journal of travel research : a quarterly publication of … 46 (2008) 4, pp. 403-413

Persistent link: https://www.econbiz.de/10003860930

Customer delight and market segmentation : an application of the three-factor theory of customer satisfaction on life style groups

Füller, Johann; Matzler, Kurt - In: Tourism management : research, policies, practice 29 (2008) 1, pp. 116-126

Persistent link: https://www.econbiz.de/10003569260

Switching experience, customer satisfaction, and switching costs in the ICT industry

Matzler, Kurt; Strobl, Andreas; Thurner, Norbert; … - In: Journal of service management 26 (2015) 1, pp. 117-136

Persistent link: https://www.econbiz.de/10010504617

Switching experience, customer satisfaction, and switching costs in the ICT industry

Matzler, Kurt; Strobl, Andreas; Thurner, Norbert; … - In: Journal of Service Management 26 (2015) 1, pp. 117-136

Purpose – Stabilizing business in highly competitive and volatile business-to-business (B2B) markets is a strategic imperative for many companies. In such a context, customer retention through the creation of switching barriers (i.e. by increasing switching costs) is a common strategy. The...

Persistent link: https://www.econbiz.de/10014894590

Die Customer-based View der Unternehmung

Matzler, Kurt; Stahl, Heinz K.; Hinterhuber, Hans H. - In: Kundenorientierte Unternehmensführung : …, (pp. 3-31). 2009

Persistent link: https://www.econbiz.de/10003786477

Kundenzufriedenheit und Kundenwert

Stahl, Heinz K.; Hinterhuber, Hans H.; Friedrich von … - In: Kundenorientierte Unternehmensführung : …, (pp. 247-266). 2009

Persistent link: https://www.econbiz.de/10003786574

Messung von Kundenzufriedenheit

Matzler, Kurt; Bailom, Franz - In: Kundenorientierte Unternehmensführung : …, (pp. 267-297). 2009

Persistent link: https://www.econbiz.de/10003786576

Methoden zur Identifikation von Basis-, Leistungs- und Begeisterungsfaktoren

Matzler, Kurt; Sauerwein, Elmar; Stark, Christian - In: Kundenorientierte Unternehmensführung : …, (pp. 319-344). 2009

Persistent link: https://www.econbiz.de/10003790114

Customer value management of sports events

Pechlaner, Harald; Helfricht, Matthias; Raich, Frieda; … - In: Sport and tourism : 53st congress 2003, Athens, Greece, (pp. 231-245). 2003

Persistent link: https://www.econbiz.de/10002108988