Damberg, Svenja; Schwaiger, Manfred; Ringle, Christian M. - In: Journal of Marketing Analytics 10 (2021) 1, pp. 3-18
Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction...