Jaramillo, Fernando; Mulki, Jay Prakash; Onyemah, Vincent; … - In: International Journal of Bank Marketing 30 (2012) 7, pp. 548-566
Purpose – The purpose of this paper is to investigate why salespeople resist change and the impact of resistance to change on customer responsiveness and performance outcomes. Design/methodology/approach – Survey responses derived from 233 salespeople from three large financial institutions...