Odekerken‐Schröder, Gaby; van Birgelen, Marcel; … - In: European Journal of Marketing 34 (2000) 1/2, pp. 107-125
It is commonly acknowledged that service quality can be measured by using attribute‐based and incident‐based measurements. Both methods are distinct in nature, but can be used complementarily. However, in the literature a simultaneous empirical investigation of the power of critical...