There is a secret to success : Linking customer experience management practices to profitability
Ruud W.H. Wetzels, Philipp "Phil" Klaus, Martin Wetzels
| Year of publication: |
2023
|
|---|---|
| Authors: | Wetzels, Ruud W. H. ; Klaus, Philipp ; Wetzels, Martin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-10
|
| Subject: | Company performance | Customer experience | Customer experience management | Resource-based view | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Kundenzufriedenheit | Customer satisfaction | Unternehmenserfolg | Firm performance | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103338 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303332