The power of self-efficacy change during service provision : making your customers feel better about themselves pays off
Jacqueline van Beuningen; Ko de Ruyter; Martin Wetzels
| Year of publication: |
2011
|
|---|---|
| Authors: | Beuningen, Jacqueline van ; Ruyter, Ko de ; Wetzels, Martin |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 14.2011, 1, p. 108-125
|
| Subject: | Dienstleistungsmarketing | Services marketing | Kundenzufriedenheit | Customer satisfaction | Wertpapierhandel | Securities trading | Anlageverhalten | Behavioural finance | Niederlande | Netherlands |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008826883