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Smartphone experience, satisfaction, and referral : an ecosystem perspective

Yazdanparast, Atefeh; Tran, Gina A. - In: Journal of marketing communications 27 (2021) 8, pp. 816-839

Persistent link: https://www.econbiz.de/10012697001

From customer readiness to customer retention : the mediating role of customer psychological and behavioral engagement

Torkzadeh, Samaneh; Zolfagharian, Mohammadali; … - In: European journal of marketing 56 (2022) 7, pp. 1799-1829

Persistent link: https://www.econbiz.de/10013352641

Vibrotactile feedback in m-commerce : stimulating perceived control and perceived ownership to increase anticipated satisfaction

Li, Jiayuan; Cowan, Kirsten; Yazdanparast, Atefeh; … - In: Psychology & marketing 41 (2024) 8, pp. 1748-1768

Persistent link: https://www.econbiz.de/10015073426

Point of purchase or point of frustration? : consumer frustration tendencies and response in a retail setting

Van Steenburg, Eric; Spears, Nancy; Fabrize, Robert O. - In: Journal of consumer behaviour : an international … 12 (2013) 5, pp. 389-400

Persistent link: https://www.econbiz.de/10010200859

The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty

Paswan, Audhesh K.; Spears, Nancy; Ganesh, Gopala - In: Journal of Services Marketing 21 (2007) 2, pp. 75-87

Purpose – The purpose of this study is to focus on the feeling associated with being rejected by the preferred service brand, and its effect on consumer assessment of the alternate brand. Design/methodology/approach – The data were collected using a self‐administered questionnaire in the...

Persistent link: https://www.econbiz.de/10014905139