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Contract length and buyer satisfaction with the supplier in B2B partnerships : evidence from an experiment
Mukherjee, Sourjo; Musarra, Giuseppe; Banerjee, Sourindra - In: Industrial marketing management : the international … 112 (2023), pp. 40-50
Persistent link: https://www.econbiz.de/10014334346
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Relationship quality in cross-border exchanges : a temporal perspective
Akrout, Houcine - In: Journal of business-to-business marketing 21 (2014) 3, pp. 145-169
Persistent link: https://www.econbiz.de/10010465723
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Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana; Mavondo, Felix - In: Journal of business-to-business marketing 21 (2014) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
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Face-to-Face Kommunikation im Vertrieb von Industriegütern
Geile, Andrea - 2010
Face-to-Face Kommunikation in Business-to-Business Interaktionen -- Bezugsrahmen: Dyadische Kommunikation im Industriegütervertrieb -- Kommunikationszufriedenheit des Einkäufers – Konzepte, Theorien, empirische Prüfung -- Einfluss der Kontextfaktoren auf die Kommunikationszufriedenheit des...
Persistent link: https://www.econbiz.de/10014425160
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When does relational exchange matters? : social bond, trust and satisfaction
Shanka, Mesay Sata; Buvik, Arnt - In: Journal of business-to-business marketing 26 (2019) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10012196266
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Validity and reliability of satisfaction as a mediator between quality constructs in manufacturer-supplier relationships through time and across contexts
Padin, Carmen; Ferro, Carlos; Svensson, Göran - In: Journal of business-to-business marketing 24 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011674235
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Face-to-Face Kommunikation im Vertrieb von Industriegütern
Geile, Andrea - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003893060
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Improving business-to-business customer satisfaction programs : assessment of asymmetry, heterogeneity, and financial impact
Mittal, Vikas; Han, Kyuhong; Lee, Ju-Yeon; Sridhar, Shrihari - In: Journal of marketing research 58 (2021) 4, pp. 615-643
Persistent link: https://www.econbiz.de/10012593932
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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
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Cultural influences on B2B service quality-satisfaction-loyalty
Lee, Myungho; Kang, Mincheol; Kang, Ju Young - In: The service industries journal 39 (2019) 3/4, pp. 229-249
Persistent link: https://www.econbiz.de/10012203278