Moazzam, Muhammad; Javed, Haiqa; Raziq, Muhammad Mustafa; … - In: Pakistan journal of commerce and social sciences 18 (2024) 3, pp. 619-650
Food labeling standards play a vital role in shaping our food choices. Many food-borne diseases can be effectively curtailed by adopting customer centered Front-of-Package (FOP) food labeling and nutritional standards. Past studies primarily cover consumer behavior towards food labels, yet there...