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As a result of economic transformations in Poland the market for private banking services has developed dynamically for the last decades. The banks in search of advantage over their competitors have started to adopt the rules of relationship marketing, which highlight the role of the integrity...
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This paper examines the service quality dimensions of Indian private banks dealing with retail banking. Overall service quality level acts as an antecedent for customer satisfaction. The factors extracted give perceived service quality dimensions which correlate with overall attitudinal loyalty....
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