Han, Hee-Eun; Cui, Ge-Qi; Jin, ChangHyun - In: Cogent business & management 8 (2021) 1, pp. 1-19
dimensions of human brand attributions positively affect consumer–brand relationships. This study provides a new approach to the … the authenticity of a human brand with which they are associated. And also the study to investigate the causal … relationship between attributions of human brand and consumer-brand relationships, brand attitudes, and purchase intention. An …
