Docters, Rob; Reopel, Mike; Sun, Jeanne‐Mey; Tanny, Steve - In: Journal of Business Strategy 25 (2004) 2, pp. 23-28
, as for example in determining the unit of charging. In addition, services tend to be more variable in quality because …Much attention has been paid to the pricing of goods, but services now constitute almost half of the US economy and … they have their own pricing requirements. Services differ from goods in that the choice of pricing structure is more fluid …