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The influence of the racial mix of other customers on black consumers' anger following a plausibly prejudicial service failure
Meyer, Tracy; Baker, Thomas L. - In: Journal of marketing theory and practice 18 (2010) 4, pp. 361-376
Persistent link: https://www.econbiz.de/10008666969
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Guest editorial: The role of salespeople in the efficient operation of the marketing channel
Baker, Thomas L.; Hawes, Jon M. - In: Journal of marketing channels : ... distribution … 18 (2011) 3, pp. 165-169
Persistent link: https://www.econbiz.de/10009271378
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Special issue: Salesforce interactions with channel of distribution members
Baker, Thomas L. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009271388
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Customers need to relate : the conditional warm glow effect of CSR on negative customer experiences
Alhouti, Sarah; Wright, Scott A.; Baker, Thomas L. - In: Journal of business research : JBR 124 (2021), pp. 240-253
Persistent link: https://www.econbiz.de/10012493856
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Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
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An examination of frontline employee-customer incidental similarities in service failure and recovery contexts
Lindsey-Hall, Kristina K.; Jaramillo, Susana; Baker, … - In: Psychology & marketing 40 (2023) 6, pp. 1047-1060
Persistent link: https://www.econbiz.de/10014291713