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Assessing Audiences’ Satisfaction of Advertising Digital-Billboard : A U & G Theoretical Perspective

Adetunji, Raji Ridwan; Mohmad Yazam, Siti Syamsul Nurin - 2012

The professional act of advertising is never completed without assessing it effectiveness on brand awareness, return on investment, and audience feedback. The new pervading digital billboards have been posing some dissimilarity to audiences’ gratification and satisfaction of advertisement...

Persistent link: https://www.econbiz.de/10014172088

Enhancing the television-viewing experience through commercial interruptions

Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172

Persistent link: https://www.econbiz.de/10003880173

An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas

Dennis, Donald Miller; Gray, David Michael - In: Journal of advertising research 53 (2013) 2, pp. 166-174

Persistent link: https://www.econbiz.de/10009778471

Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe

Makanyeza, Charles; Gomwe, Adolf Garikai; Jaiyeoba, … - In: Journal of African business 23 (2022) 4, pp. 851-868

Persistent link: https://www.econbiz.de/10013417073

The effects of online shopping attributes on satisfaction-purchase intention link : a longitudinal study

Ha, Hong-youl - In: International journal of consumer studies 36 (2012) 3, pp. 327-334

Persistent link: https://www.econbiz.de/10009554365

Effects of mobile service operator promotions in repurchase behaviour in South Korea : a longitudinal study

Pan, Huifeng; Ha, Hong Youl - In: Asia Pacific business review 27 (2021) 4, pp. 583-594

Persistent link: https://www.econbiz.de/10012623542

The roles of habit, self-efficacy, and satisfaction in driving continued use of self-service technologies : a longitudinal study

Wang, Cheng; Harris, Jennifer; Patterson, Paul G. - In: Journal of service research : JSR 16 (2013) 3, pp. 400-414

Persistent link: https://www.econbiz.de/10009782115

The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions

Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521

Persistent link: https://www.econbiz.de/10011381546

First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry

Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140

Persistent link: https://www.econbiz.de/10011484678

How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences

Calder, Bobby J.; Isaac, Mathew S.; Malthouse, Edward C. - In: Journal of advertising research 56 (2016) 1, pp. 39-52

Persistent link: https://www.econbiz.de/10011486042

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