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Journal of business strategy
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The journal of personal selling & sales management : JPSSM
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We promise! : customer charters expand guarantees
McColl, Rod
- In:
Journal of business strategy
34
(
2013
)
6
,
pp. 11-18
Persistent link: https://www.econbiz.de/10010231383
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2
The effects of facial attractiveness and gender on customer evaluations during a Web-video sales encounter
McColl, Rod
;
Truong, Yann
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10009716745
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3
Memoryscape : how managers can create lasting customer experiences
McColl, Rod
;
Mattsson, Jan
;
Charters, Kathleen
- In:
The journal of business strategy
43
(
2022
)
6
,
pp. 397-405
Persistent link: https://www.econbiz.de/10013455684
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