Koner, Souren; Gupta, Tanushree; Malewar, Sonali - In: Thailand and the world economy 41 (2023) 2, pp. 62-84
brand loyalty, and all of them together lead to brand evangelism. Furthermore, the mediator roles of brand love and loyalty … identification, brand love, and brand loyalty positively affected brand evangelism. Besides, the serial mediating effect of brand … love and brand loyalty was studied between brand identification and evangelism. The data was analyzed using Partial Least …