Al-Ghamdi, Shumookh Abdul Aziz; Badawi, Nada Saleh - In: Cogent business & management 6 (2019), pp. 1-19
This study examines the influence of corporate social responsibility activities on customer satisfaction and loyalty in the Saudi banking sector. The quantitative method was adopted by conducting a web-based survey via e-mail and social media platforms. A convenience sample of 624 banking...