Blasco-López, Ma Francisca; Recuero Virto, Nuria; … - In: Administrative Sciences : open access journal 8 (2018) 3/47, pp. 1-20
While most research on electronic commerce has focused on customer behaviour according to websites' functional tasks, consumers are influenced by many other factors such as website content and design, especially in online food shopping. This is the first study that aims to examine which...
