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Evaluating the influence of social media on brand sacralization : an empirical study among young online consumers
Das, Payel; Mandal, Santanu - In: South Asian journal of global business research : … 5 (2016) 3, pp. 424-446
Persistent link: https://www.econbiz.de/10011609362
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An empirical inquiry into the antecedents and consequences of perceived e-retailer's resilience
Raju, G. Amar; Roy, Souvik; Mandal, Santanu - In: International journal of services, economics and management 9 (2018) 3/4, pp. 208-230
Persistent link: https://www.econbiz.de/10012035887
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Antecedents and consequences of customer brand engagement : an empirical study in the mobile headset category
Roy, Souvik; Mandal, Santanu - In: International journal of information systems in the … 9 (2017) 3, pp. 58-77
Persistent link: https://www.econbiz.de/10011729758