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Customer value
Betriebliche Wertschöpfung
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Kundenwert
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Market segmentation
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Marketing management
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Marketingmanagement
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Marktsegmentierung
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Product differentiation
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Produktdifferenzierung
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Value creation
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Beziehungsmarketing
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Competitive advantage
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Consumer behaviour
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Customer Value
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Deutschland
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Erfolgsfaktor
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Preismanagement
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QualityManagement
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Shareholder value
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Success factor
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Unternehmenserfolg
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Fürst, Andreas
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British journal of management : BJM
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Toward a differentiated understanding of the value-creation chain
Kühnl, Christina
;
Fürst, Andreas
;
Homburg, Christian
; …
- In:
British journal of management : BJM
28
(
2017
)
3
,
pp. 444-463
Persistent link: https://www.econbiz.de/10011823971
Saved in:
2
Creating superior value in the eyes of the customer : an analysis of the two generic value drivers and value paths
Fürst, Andreas
;
Staritz, Matthias
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 3-23
Persistent link: https://www.econbiz.de/10013392003
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