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Customer value
Relationship marketing
26,357
Beziehungsmarketing
25,568
Consumer behaviour
9,030
Konsumentenverhalten
8,983
Customer satisfaction
5,491
Kundenzufriedenheit
5,439
Service quality
3,970
Dienstleistungsqualität
3,947
Brand management
2,584
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2,580
Deutschland
2,240
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2,227
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2,224
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2,223
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2,208
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2,208
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2,059
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2,059
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1,930
Marketing management
1,917
Brand image
1,905
Markenimage
1,901
Electronic Commerce
1,716
E-commerce
1,667
Online-Marketing
1,597
Internet marketing
1,588
Kundenwert
1,489
Customer integration
1,477
Kundenintegration
1,477
Vertrauen
1,394
Confidence
1,392
Einzelhandel
1,344
Retail trade
1,339
Brand
1,285
Markenartikel
1,271
Online retailing
1,266
Online-Handel
1,266
Customer service
1,154
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1,141
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Kumar, V.
27
Madhani, Pankaj M.
14
Eggert, Andreas
11
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Verhoef, Peter C.
9
Bruhn, Manfred
8
Ko, Eunju
8
Venkatesan, Rajkumar
8
Bauer, Hans H.
7
Gallarza, Martina G.
7
Gil Saura, Irene
7
Krafft, Manfred
7
Neslin, Scott A.
7
Wiesel, Thorsten
7
Frow, Pennie
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Weinstein, Art
6
Ahn, Jiseon
5
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Hollebeek, Linda D.
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
Maas, Peter
5
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Panepistēmio Kypru / Department of Economics
1
Technische Universität Berlin
1
Universität Mannheim
1
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Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
31
International journal of hospitality management
20
Journal of the Academy of Marketing Science
17
The journal of business & industrial marketing
16
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
SpringerLink / Bücher
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing intelligence & planning
6
Springer eBook Collection / Business and Economics
6
The international journal of bank marketing : IJBM
6
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ECONIS (ZBW)
1,463
RePEc
1
Other ZBW resources
1
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1
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1
Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili
;
Krystallis, Athanasios
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
Saved in:
2
Relationship value based on customer equity influences on online group-buying customer loyalty
Zhang, Ruijin
;
Li, Guoxin
;
Wang, Haiyan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3820-3826
Persistent link: https://www.econbiz.de/10011515268
Saved in:
3
Market orientation and service innovation on customer perceived value : the case of supermarket retailers
Yeh, Ying-Pin
- In:
Management research review
39
(
2016
)
4
,
pp. 449-467
Persistent link: https://www.econbiz.de/10011563837
Saved in:
4
Consumers' value co-creation in sharing economy : the role of social support, consumers' ethical perceptions and relationship quality
Nadeem, Waqar
;
Juntunen, Mari
;
Shirazi, Farid
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012229295
Saved in:
5
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
6
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
7
Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang
;
Gu, Huimin
;
Wang, Yonggui
;
Hampson, Daniel P.
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
Saved in:
8
Value proposition in the buyer-seller relationship quality : a mixed method approach
Rejali, Sayyed Mohammad Javad
;
Sanayei, Ali
;
Shafiee, …
- In:
International journal of procurement management
18
(
2023
)
3
,
pp. 357-386
Persistent link: https://www.econbiz.de/10014432687
Saved in:
9
Revisiting business relationship quality in subsistence marketplaces
Hani, Umme
;
Akter, Shahriar
;
Wickramasinghe, Ananda
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 197-218
Persistent link: https://www.econbiz.de/10014226499
Saved in:
10
Critical success factors in relationship management for services outsourcing
Rhodes, Joan
;
Lok, Peter
;
Loh, Wilson
;
Cheng, Vincent
- In:
Service business
10
(
2016
)
1
,
pp. 59-86
Persistent link: https://www.econbiz.de/10011722157
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