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Profitable customer engagement : concepts, metrics, and strategies

Kumar, V. - 2013

List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value --...

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Valuing, analyzing, and managing the marketing function using customer equity principles

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Customer equity : building and managing relationships as valuable assets

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Improving customer profit predictions with customer mindset metrics through multiple overimputation

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Managing customer loyalty to maximize customer equity

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Customer engagement as a new perspective in customer management

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A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment

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