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"It's not us, it's them!" : rethinking value co-creation among multiple actors
Yngfalk, Anna Fyrberg - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1163-1181
Persistent link: https://www.econbiz.de/10010195000
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Co-creation and the factors that influence a consumer's willingness to co-create value
Boadi, Portia Opoku; Liu, Yijun; Karikari, Ama Foriwaa; … - In: International journal of e-business research : an … 16 (2020) 2, pp. 17-31
Persistent link: https://www.econbiz.de/10012302675
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Customer perceptions of innovativeness : an accelerator for value co-creation
Kim, Eojina; Tang, Liang; Bosselman, Robert - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 807-838
Persistent link: https://www.econbiz.de/10012053373
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Conceptualising the framework for effectiveness of customer value co-creation in service innovation
Shah, Tejas R. - In: International journal of services and operations management 31 (2018) 1, pp. 121-136
Persistent link: https://www.econbiz.de/10011981101
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Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.; Sparks, L. - In: Journal of strategic marketing 26 (2018) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
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Value-in-use : antecedents, dimensions, and consequences
Bruns, Katherina; Jacob, Frank - In: Marketing : ZFP ; journal of research and management 38 (2016) 3, pp. 135-149
Persistent link: https://www.econbiz.de/10011566853
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Value innovation : for and with customers
Dasgupta, Meeta - In: International journal of Indian culture and business … 16 (2018) 3, pp. 264-286
Persistent link: https://www.econbiz.de/10011933505
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Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Ramsey, Jase R.; Lorenz, Melanie P.; Roy, Douglas; … - In: Journal of global marketing 37 (2024) 1, pp. 62-77
Persistent link: https://www.econbiz.de/10014515032
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Value co-creation and co-destruction behaviour : relationship with basic human values and personality traits
Ogunbodede, Olabode; Papagiannidis, Savvas; Alamanos, … - In: International journal of consumer studies 46 (2022) 4, pp. 1278-1298
Persistent link: https://www.econbiz.de/10013328291
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Customer willingness to participate in value co-creation : the moderating effect of social ties (empirical study of automobile customers in Ghana)
Opata, Christian Narh; Xiao, Wen; Nusenu, Angela Abena; … - In: Cogent business & management 6 (2019), pp. 1-14
Value co-creation as a social process involves the interactions and dialogues between stakeholders. As such, the social ties that stakeholders develop have the propensity to influence their level of interaction in a co-creation activity. In this study, we examine the effect of social ties on...
Persistent link: https://www.econbiz.de/10012112905