//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer value"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing in China
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer value
China
25
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
12
Innovation
12
Relationship marketing
12
Lieferantenmanagement
10
Supplier relationship management
10
Knowledge transfer
7
Wissenstransfer
7
Innovation management
6
Innovationsmanagement
6
Marketing
6
New product development
5
Produktentwicklung
5
Social Web
5
Social web
5
Brand image
4
Brand management
4
Firm performance
4
Knowledge management
4
Markenführung
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Unternehmenserfolg
4
Wissensmanagement
4
B-to-B-Marketing
3
Business-to-business marketing
3
Competitive advantage
3
Customer integration
3
Dienstleistungssektor
3
International marketing
3
Internationales Marketing
3
Kundenintegration
3
Market research
3
Marktforschung
3
Multinationales Unternehmen
3
Organizational learning
3
Personalization
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ma, Shuang
2
Wang, Yonggui
2
Gu, Huimin
1
Hampson, Daniel P.
1
Hua, Ying
1
Li, Dahui
1
Published in...
All
Decision sciences
1
International journal of contemporary hospitality management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang
;
Gu, Huimin
;
Wang, Yonggui
;
Hampson, Daniel P.
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
Saved in:
2
Proposing customers economic value or relational value? : a study of two stages of the crowdfunding project
Ma, Shuang
;
Hua, Ying
;
Li, Dahui
;
Wang, Yonggui
- In:
Decision sciences
53
(
2022
)
4
,
pp. 712-749
Persistent link: https://www.econbiz.de/10013464342
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->