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For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske; Nierop, Johannes Erjen Maurice van - In: Journal of interactive marketing : a quarterly … 28 (2014) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
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Customer lifetime value : een overzicht van de literatuur
Verhoef, Peter C. - In: Tijdschrift voor economie en management 49 (2004) 1, pp. 79-104
Persistent link: https://www.econbiz.de/10002506488
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Customer value management : an overview and research agenda
Verhoef, Peter C.; Doorn, Jenny van; Dorotic, Matilda - In: Marketing : journal of research and management 3 (2007) 2, pp. 105-120
Persistent link: https://www.econbiz.de/10003585098
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Customer engagement as a new perspective in customer management
Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
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Special issue: Customer engagement
Verhoef, Peter C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008652137
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Successful customer value management : key lessons and emerging trends
Verhoef, Peter C.; Lemon, Katherine N. - In: European management journal 31 (2013) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
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Customer acquisition strategies : a customer equity management perspective
Peters, Kay; Verhoef, Peter C.; Krafft, Manfred - In: Handbook of research on customer equity in marketing, (pp. 227-264). 2015
Persistent link: https://www.econbiz.de/10010483483
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The role of consumer confidence in creating customer loyalty
Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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Recasting the customer experience in today's omni-channel environment
Melero, Iguácel; Sesé, F. Javier; Verhoef, Peter C. - In: Universia business review : UBR (2016) 50, pp. 18-37
Persistent link: https://www.econbiz.de/10011686074