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The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia; Gil Saura, Irene; Šerić, Maja - In: The journal of services marketing 37 (2023) 2, pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
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Customer value in tourism and hospitality : broadening dimensions and stretching the value-satisfaction-loyalty chain
Gallarza, Martina G.; Arteaga, Francisco; Gil Saura, Irene - In: Tourism management perspectives : TMP 31 (2019), pp. 254-268
Persistent link: https://www.econbiz.de/10012113007
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A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.; Arteaga, Francisco; Del Chiappa, … - In: Journal of service management 28 (2017) 4, pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
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Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.; Arteaga, Francisco; Del Chiappa, … - In: International journal of hospitality management 47 (2015), pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
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Customer value in tourism services : meaning and role for a relationship marketing approach
Gallarza, Martina G.; Gil Saura, Irene; Holbrook, Morris B. - In: Strategic marketing in tourism services, (pp. 147-162). 2012
Persistent link: https://www.econbiz.de/10009581754
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The quality-value-satisfaction-loyalty chain : relationships and impacts
Gallarza, Martina G.; Gil Saura, Irene; Moreno, … - In: Tourism review : the official journal of the AIEST 68 (2013) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10009738872
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The value of value : further excursions on the meaning and role of customer value
Gallarza, Martina G.; Gil Saura, Irene; Holbrook, Morris B. - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 179-191
Persistent link: https://www.econbiz.de/10009296477
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Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.; Gil Saura, Irene; … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 200-217
Persistent link: https://www.econbiz.de/10011633633