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Students, patients, citizens, and believers as “customers” : a cross-national exploratory study
Hutton, James G.
;
Leung, Vivienne
;
Mak, Angela K. Y.
; …
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 41-70
Persistent link: https://www.econbiz.de/10008988051
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