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Coming to America : can Nordic brand values engage American stakeholders?
Rubin, James; Schultz, Majken; Hatch, Mary Jo - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 30-39
Persistent link: https://www.econbiz.de/10003763474
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Toward a theory of brand co-creation with implications for brand governance
Hatch, Mary Jo; Schultz, Majken - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 590-604
Persistent link: https://www.econbiz.de/10008659260
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Managing corporate reputation through corporate branding
Schultz, Majken; Hatch, Mary Jo; Adams, Nick - In: The Oxford handbook of corporate reputation, (pp. 420-445). 2012
Persistent link: https://www.econbiz.de/10009573860
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A cultural perspective on corporate branding : the case of LEGO Group
Schultz, Majken; Hatch, Mary Jo - In: Brand culture, (pp. 15-33). 2005
Persistent link: https://www.econbiz.de/10003239230