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~subject:"Data Mining"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Target and position article : analyzing the impact of user-generated content on B2B firms' stock performance : big data analysis with machine learning methods
Liu, Xia
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 30-39
Persistent link: https://www.econbiz.de/10012212186
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Examining the impact of luxury brand's social media marketing on customer engagement : using big data analytics and natural language processing
Liu, Xia
;
Shin, Hyunju
;
Burns, Alvin C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
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