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Early validation of high-tech startups by using (big) data
Ahmed, Saad; Kjørstad, Marianne; Muller, Gerrit; … - In: International journal of innovation management : IJIM 27 (2023) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10014500610
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Big data and the future of knowledge production in marketing research : ethics, digital traces, and abductive reasoning
Oliver, Mathieu Alemany; Vayre, Jean-Sébastien - In: Journal of marketing analytics : JMA 3 (2015) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10011380425
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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary; Harrison, Dana E.; Hair, Joseph F. - In: International journal of market research 63 (2021) 6, pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
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The marketing data space race
Shaw, Robert - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
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Market research and the ethics of big data
Nunan, Daniel; Di Domenico, MariaLaura - In: International journal of market research : JMRS ; the … 55 (2013) 4, pp. 505-520
Persistent link: https://www.econbiz.de/10009788919
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How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili; Song, Michael - In: Research-technology management : RTM 65 (2022) 2, pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
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B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.; Thornton, Sabrina C.; Naudé, Peter - In: Industrial marketing management : the international … 86 (2020), pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
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Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina; Du, Rex Yuxing; Hu, Ye - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
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Marketing research education in the Big Data era
Paas, Leo - In: International journal of market research 61 (2019) 3, pp. 233-235
Persistent link: https://www.econbiz.de/10012172197
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Marketing Research Education in the Big Data Era
Paas, Leo - 2022
The excellent and timely Nunan and Di Domenico International Journal of Market Research (IJMR) paper addressed the stagnant state of many marketing research courses. Following up on this contribution, I will propose some specific changes for enhancing relevance of marketing research curricula,...
Persistent link: https://www.econbiz.de/10014084514